SB Pools (Structural Builders) is a family-owned pool contracting company that specializes in designing and building custom pools, backyards, hardscaping, and some landscaping. They focus on high-quality, long-lasting results with over 25 years of experience in pool shell construction. The brand will be promoted as SB Pools, but Structural Builders should also be mentioned to reflect their roots. The target audience includes middle- to high-income homeowners. The tone and design should reflect trust, craftsmanship, and pride in long-lasting work.